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Canonicals, Duplicates, and Parameters
Control which version of your pages Google indexes.
Duplicate content does not cause penalties. But it does waste crawl budget and dilute signals. Canonicals and parameter handling give you control.
This content covers the detailed mechanics, real-world applications, common mistakes to avoid, and step-by-step implementation guidance. Each section includes practical checklists and references to related pages in the SEO System.
The content is structured around five key areas: understanding why this matters, seeing the real-world version, avoiding common mistakes, applying it inside UpSearch, and working through a practical checklist.
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