Google Search Console Generative AI Report: What to Measure
Learn how to interpret Google Search Console AI impressions, avoid misleading comparisons, and turn the Generative AI report into a practical SEO action plan.
Read the analysisUpSearch / The search briefing
SEO News
What changed in search. What the evidence says. What to do next.
Latest reportingEvergreen guides
Google AI Search Opt-Out vs Google-Extended: What to Check
Understand Google AI Search opt-out, Google-Extended and property inheritance, then assess the visibility trade-offs before changing your website settings.
Read the analysisChatGPT Is an EU-Designated Search Engine: What It Means for SEO
The EU has designated ChatGPT a Very Large Online Search Engine. Learn what changed, what did not, and how to build an evidence-led AI search visibility plan.
Read the analysisAI Mode Citation Tracking: What the Gemini 3.8 Incident Teaches
Learn how to track AI Mode citations without mistaking model changes or missing links for an SEO problem, with a repeatable, evidence-led monitoring workflow.
Read the analysisAI Search Attribution: Measure More Than Referral Traffic
Measure AI search attribution across direct referrals, assisted discovery and conversions, without double-counting customers or overstating your evidence.
Read the analysisGoogle Business Profile Clicks Down? Read Calls and Directions
Website clicks falling while directions rise? Interpret Google Business Profile performance and connect local visibility to real enquiries, visits and sales.
Read the analysis