Managed SEO

Help more potential customers
find and choose your business.

Managed SEO means we research how your customers search, improve your website and Google presence, create or strengthen pages, and measure which visits become enquiries or sales. We plan and implement the work for you.

SEO, in plain English

SEO helps your business appear when someone searches for what you sell

When someone searches, Google and other search systems decide which pages, local businesses, products and answers to show. They assess relevance, clarity, experience, authority and other signals.

SEO improves those signals and the page experience. The goal is not any traffic: it is helping suitable people find you, understand your value and take the next step.

You pay for SEO strategy and implementation, but you do not pay the search engine for each organic click. Ads work differently and require media spend.

Simple example

Someone searches “dentist near me”

SEO helps a suitable clinic appear in organic or local results. A clear page, reviews, accurate information and an easy booking path help turn that visit into a call or appointment. Measurement tells us whether search produced the outcome.

Organic result

Visibility earned through relevance, quality and SEO work. No search-engine charge per click.

Paid ad

Sponsored placement bought through an advertising platform. Requires ad spend.

How managed SEO works

We plan, implement and improve SEO for you

Managed means we do not hand you a task list to solve alone. We agree commercial priorities, complete the included work and explain what changed and why it matters.

  1. 01

    Understand your business

    We agree what you sell, which customers matter most, where you operate and what a valuable enquiry or sale looks like.

  2. 02

    Set a clear baseline

    We set up or repair approved search and measurement accounts, then review your website, rankings, competitors and available lead or sales tracking.

  3. 03

    Find real search demand

    We identify how people search for your services, products and locations, and which searches show buying intent.

  4. 04

    Implement the work

    We fix technical problems and improve pages, content, local SEO, internal links, calls to action and measurement.

  5. 05

    Measure and improve

    We review what changed, what produced enquiries or sales, and which next priority offers the strongest opportunity.

What the first 90 days look like

Month one

Goals, access, Search Console, GA4 and Tag Manager setup, relevant profiles, baseline, audit and first priority fixes.

Month two

Technical implementation plus commercial-page, content or local work based on priority.

Month three

Review early search signals, available leads or sales, what we learned and the next 90-day plan.

After that, we repeat the cycle: measure, prioritise, implement and learn. Search demand, competitors, websites and search systems change, while meaningful improvements take time to implement and assess. Monthly management keeps work moving and lets priorities adapt as evidence changes.

What managed SEO includes

Monthly work connected to visibility, conversion and sales

Technical foundations

We fix problems that make pages difficult to crawl, index, understand or use on mobile.

Commercial pages

We improve service, product and location pages so they match valuable searches and make the next step clear.

Demand-led content

We create or strengthen content that answers real questions, builds trust and supports visibility in Google and AI search.

Local SEO and brand presence

We improve Google Business Profile, location signals, entities and consistency for relevant local searches.

Conversion and measurement

We review messaging, trust, forms, calls, checkout and analytics so traffic connects to commercial outcomes.

Business value

What SEO can do for your business

SEO can support these outcomes when demand exists and the offer, website, competition and sales capacity support them. We do not promise invented numbers.

01

Reach people with intent

Appear when potential customers actively search for a service, product or solution like yours.

02

Attract more relevant visits

Prioritise commercially useful searches instead of chasing traffic unrelated to what you sell.

03

Support enquiries and sales

Help more suitable visitors call, submit a form, book or purchase.

04

Improve website conversion

Make important pages explain value, reduce doubt and offer a clear next step.

05

Make better growth decisions

Use search, lead and sales evidence to invest time and budget where it shows real value.

Monthly managed SEO plans

Choose the level of implementation your opportunity needs

We review your website, market, goals and capacity before confirming a proposal. Large ecommerce, multilingual or highly competitive markets may need a wider scope.

Included setup and acquisition bonuses

Your search, tracking and growth foundations—set up

Every plan includes setup or repair of Google Search Console, Google Analytics 4, Google Tag Manager and Bing Webmaster Tools. Google Business Profile and Google Merchant Center are also set up or improved where relevant. Every plan then adds managed Google Ads support; Growth also includes Meta Ads and one managed email newsletter each month.

Included at no extra management fee within the selected plan scope. Business Profile and Merchant Center support requires an eligible business, approved access and a compliant website or product feed. Advertising spend, paid feed apps and email-platform fees are separate.

SEO Essentials

Hands-on SEO management for one business: we build the measurement foundation, find valuable search demand, fix priority problems and improve the pages that should generate enquiries or sales.

€900/month

Included bonus

90-day Google Ads launch

Setup and management for one focused Google Search campaign in one primary market—a €1,500 management value. Continued management after 90 days is optional from €500/month. Advertising spend is separate.

  • Technical, content, local and competitor baseline with a 90-day action plan
  • Google Search Console, GA4, Google Tag Manager and Bing Webmaster Tools setup or repair
  • Sitemap submission, indexation checks and conversion-tracking validation
  • Google Business Profile setup and optimisation where eligible
  • Google Merchant Center connection and basic product-feed checks for ecommerce
  • Keyword, competitor and customer search-intent research for one primary market
  • Monthly technical SEO and on-page implementation sprint
  • One existing service, product or location page substantially improved each month
  • Metadata, internal links, structured data and local SEO improvements within scope
  • Rankings, organic traffic, enquiries and sales monitoring where data allows
  • Monthly progress report, quarterly strategy call and UpSearch Software access

Three-month initial engagement, then monthly. The first 90 days establish tracking, priorities and core fixes; ongoing monthly work keeps technical health, pages, local presence and measurement moving. New pages, authority campaigns and custom development require SEO Core or a separate scope.

Request an SEO proposal
Recommended

SEO Core

A complete search growth programme: we handle technical SEO, measurement, local visibility, content and conversion improvements while building new pages around commercially valuable demand.

From€1,500/month

Included bonus

Ongoing Google Ads management

Setup and ongoing management for one focused Google Search campaign in one primary market while SEO Core stays active—a €500/month management value. Advertising spend is separate.

  • Full technical, content, competitor and conversion audit with rolling 90-day roadmap
  • Complete setup or repair of Search Console, GA4, Tag Manager and Bing Webmaster Tools
  • Business Profile and Merchant Center setup, optimisation and monitoring where relevant
  • Ongoing technical SEO, indexation and site-architecture implementation
  • Monthly keyword, competitor, content-gap and search-intent research
  • One new or substantially improved high-value page each month
  • Research, structure, copy support and on-page optimisation for the monthly page
  • Internal linking, metadata, structured data and content-refresh improvements
  • Local SEO, review-growth guidance and AI search citation-readiness work
  • Lead, call, booking or ecommerce reporting with a monthly strategy call
  • UpSearch Software access for ongoing visibility and reporting

Three-month initial engagement, then monthly. Search demand, competitors, websites and customer behaviour keep changing, so we measure completed work and business outcomes, then update priorities each month. Rankings are never guaranteed.

Request an SEO proposal

SEO Growth

Our broadest organic and acquisition programme for competitive services, multiple locations or ecommerce: more strategy, more implementation, more content and more conversion work every month.

From€2,500/month

3 acquisition bonuses included

Google Ads, Meta Ads and monthly email newsletter

Ongoing management for one Google Search campaign, one Meta campaign and one managed email newsletter each month while SEO Growth stays active—a €1,350/month management value. Advertising spend and email-platform fees are separate.

  • Everything in SEO Core, with a larger monthly implementation scope
  • Search Console, GA4, Tag Manager, Bing, Business Profile and Merchant Center foundations managed where relevant
  • Strategy across up to three service, location, category or product growth clusters
  • Three new or substantially improved pages or content assets each month
  • Advanced technical SEO, indexation, architecture and ecommerce search improvements
  • Merchant Center and product-feed monitoring for ecommerce where relevant
  • Multi-location local SEO and Business Profile support within the agreed scope
  • Monthly landing-page, user journey or conversion-rate improvement sprint
  • Competitor-gap research, backlink prospecting and authority-building outreach
  • Lead and revenue reporting with a fortnightly strategy and progress review
  • UpSearch Software access for continuous monitoring and reporting

Three-month initial engagement, then monthly. This larger scope relies on steady research, implementation, testing and measurement, with priorities reviewed every two weeks. Rankings are never guaranteed.

Request an SEO proposal
SEO and paid ads

Different tools that can work together

SEO develops organic visibility. Ads buy distribution. We recommend each channel for the job it needs to do, not because every business needs every channel.

Organic

SEO

Improves your presence in unpaid results, maps and AI search. You pay for research and implementation, not each organic click. It usually needs time to develop.

Active demand

Google Ads

Places sponsored ads in front of people actively searching. It can create visibility faster and helps test offers. It requires management plus spend paid to Google.

Create and recapture demand

Meta Ads

Shows ads across Facebook and Instagram to create interest or reach previous visitors again. It depends on a strong offer and creative. It requires management plus spend paid to Meta.

How they can work together

Ads can capture demand while SEO grows. Search-term, ad and conversion data helps prioritise pages and offers. Better landing pages and shared measurement can improve both channels.

Additional advertising and conversion support

Search, analytics and profile setup is included within every managed SEO plan where relevant. Prices below apply to standalone work, extra profiles or locations, extra campaigns, or work beyond the included monthly scope. Essentials includes a 90-day Google Ads launch; Core includes ongoing Google Ads management; Growth includes ongoing Google and Meta Ads management plus one managed email newsletter each month. Advertising spend, paid feed apps and email-platform fees are separate.

Additional Google Ads management

From €500 /month

For SEO Essentials after its included 90-day launch, an additional campaign, or standalone management. Standalone management starts at €750/month. Advertising spend is separate.

Additional Meta Ads management

From €500 /month

One Meta campaign is included with SEO Growth. Extra campaigns or Meta management with Essentials or Core start here. Standalone management starts at €750/month. Advertising spend is separate.

Additional advertising channel setup

From €350

Initial account, tracking and campaign setup for an additional channel outside the bonus included with the selected plan.

Additional email newsletter

From €350 /month

One managed email newsletter each month is included with SEO Growth. Extra newsletters with Essentials, Core or Growth include planning, build, send and performance review. Email-platform fees are separate.

Conversion landing page

From €750

A focused landing page for one campaign or offer.

Additional service or content page

From €300

Research, structure, copy support and on-page optimisation.

Shopify and CRO improvements

€85 /hour

Scoped store, template and conversion improvements.

Google Business Profile setup & optimisation

From €350

Included at no extra charge with every managed SEO plan where eligible. Standalone setup or optimisation for one profile covers categories, services, business details, photos, tracking and review guidance. Verification remains subject to Google.

Advertising spend, premium software, stock imagery, paid plugins, specialist integrations and other third-party fees are not included unless the proposal says otherwise.

Measurement and expectations

How we know whether it is working

Rankings are a signal, not the final business goal. Before work begins, we agree which outcomes can be measured and what data is available.

Business outcomes

  • Calls, forms, bookings and qualified leads
  • Purchases and revenue when tracking exists
  • Conversion on important commercial pages
  • Lead quality and sales feedback where available

Search evidence

  • Clicks and impressions from commercial searches
  • Organic traffic to important landing pages
  • Organic, local and AI-search visibility
  • Technical health, crawling and indexation

What we do not promise

We do not guarantee a ranking, lead volume or sales. No agency controls Google, demand, competition, your offer or buying decisions.

Engagement and communication

SEO Essentials, Core and Growth begin with a three-month initial engagement and continue monthly. We report completed work, evidence and next priorities.

Common questions

SEO questions business owners ask

What does SEO mean?

SEO means search engine optimisation. It is the work of improving your website and online presence so search engines understand what you offer, trust the information and can show it to people making relevant searches. We also improve the page so those visits have a stronger chance of becoming enquiries or sales.

How long does SEO take?

Some technical fixes can be completed quickly, but visibility, enquiries and sales usually need time to develop. Timing depends on demand, competition, website condition, existing authority and how much work can be implemented. We work in 90-day priorities and report early signals and commercial outcomes as they become available.

Do I also need Google Ads or Meta Ads?

Not always. Google Ads can capture high-intent searches faster, while Meta Ads can create demand and reach previous visitors again. SEO builds organic visibility. We recommend ads only when the goal, landing page, tracking and business economics support them.

Do you guarantee first place, leads or sales?

No. Nobody controls Google, market demand or buying decisions. We commit to clear scope, completed work and transparent measurement. We track rankings as evidence, but judge success mainly through enquiries, sales, conversion and other agreed outcomes when data is available.

What do you need from my business?

We need context about services, products, customers, locations and goals, plus approved access to the website, Search Console, GA4, Google Business Profile and lead or sales tracking where available. We also need occasional review or approval of business information.

Connect search with your business goals

Tell us what you sell, what a good customer looks like and which outcome you want to improve. We will reply by email with the right next step.

Request a managed SEO plan