We built this because SEO is way harder than it should be.
Not because ranking is impossible but because most SEO tools turn simple questions into a data science project.
You open one dashboard and get a hundred charts. Open another and get a different hundred charts. Newer tools give you a chat box and a friendly "ask me anything", which is great until you realise you don't actually know what to ask.
For years, doing SEO properly meant pulling data from multiple tools, stitching it together by hand, arguing with ourselves about priorities, and then hoping we were fixing the right thing. It was slow, repetitive, and usually involved at least one spreadsheet nobody wanted to maintain.
So we decided to build something better.
Instead of giving you more data, this focuses on decisions. It's built to answer questions like:
The chat is just how you talk to the system. The real work happens underneath.
This doesn't rely on clever prompts or one-off conversations. It runs in the background, analysing your site and turning signals into clear actions.
Each part of the system handles a specific SEO job: spotting opportunities, prioritising them, validating impact, and planning execution. That mirrors how experienced SEOs work, minus the manual busywork.
We maintain an ongoing understanding of your site, your goals, your constraints, and the decisions you've already made. You don't have to start from scratch every time you log in.
There are no long reports or vague advice. Every insight comes with a clear recommendation and an explanation of why it exists, so you're never left guessing what to do next.
We connect directly to Google Search Console and, if you choose to link it, Google Analytics. That means recommendations are based on how your site is actually performing, not guesses or outdated exports.
We didn't want to build "AI SEO chat". We wanted to replace the part of SEO everyone hates: the endless analysis loop.
This is built to do the heavy lifting so you can spend less time interpreting dashboards and more time actually improving your site.
If that sounds useful, sign up for a free account!
Questions? Email hello@upsearch.io