Terms of Service

1. Acceptance of Terms

By accessing or using UpSearch, you agree to be bound by these Terms of Service. If you do not agree to these terms, you must not use the service.

2. Description of the Service

UpSearch provides software designed to analyse search performance data and generate SEO insights and recommendations.

The service may connect to third-party platforms, including Google Search Console and Google Analytics, through authorisations you explicitly grant. Recommendations are generated using automated systems and are intended to support decision-making, not replace professional judgement.

3. Eligibility and Accounts

You must be at least 18 years old to use UpSearch.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us promptly of any unauthorised access or use.

4. Acceptable Use

You agree not to:

• Use the service for any unlawful or prohibited purpose
• Attempt to gain unauthorised access to systems, accounts, or data
• Share or resell access to your account without permission
• Use the service to generate spam, deceptive, or harmful content
• Reverse engineer, scrape, or attempt to extract source code, models, or proprietary workflows

We reserve the right to suspend or terminate access for violations of these terms.

5. Your Data and Content

You retain ownership of all data you provide to UpSearch and any outputs you generate using the service.

By using the service, you grant us a limited, non-exclusive right to process your data solely to operate and improve the service.

We do not claim ownership over your content.

6. Intellectual Property

UpSearch, including its software, systems, agents, workflows, algorithms, and underlying technology, is owned by us and protected by intellectual property laws.

Nothing in these terms grants you any rights to our intellectual property except the right to use the service as intended.

7. Payments, Credits, and Billing

UpSearch uses a credit-based system for certain AI-powered actions:

• Article Generation: 5 Credits per article
• AI Analyst Messages: 1 Credit per response received
• Quick Win Fixes: 1 Credit per AI-powered optimization action

Monthly subscriptions include a set amount of credits that refill at the start of each billing cycle. Unused monthly credits do not roll over.

One-time Credit Packs: You may purchase additional credits at any time. These credits do not expire and will be consumed only after your monthly subscription credits are exhausted.

Paid subscriptions are billed in advance on a monthly or annual basis. You may cancel your subscription at any time; access will continue until the end of the current billing period.

Refunds are considered on a case-by-case basis unless required by law.

8. Service Availability and Changes

We aim to provide a reliable service but do not guarantee uninterrupted or error-free operation.

We may modify, suspend, or discontinue any part of the service at any time, including features or integrations, without liability.

9. Disclaimers

UpSearch provides information and recommendations based on available data and automated analysis.

• We do not guarantee specific rankings, traffic increases, or SEO outcomes
• Recommendations should be reviewed before implementation
• The service does not constitute legal, financial, or professional advice

Use of the service is at your own discretion and risk.

10. Limitation of Liability

To the maximum extent permitted by law, UpSearch shall not be liable for any indirect, incidental, consequential, or special damages arising from or related to your use of the service.

Our total liability for any claim shall not exceed the amount you paid to use the service in the twelve months preceding the claim.

11. Indemnification

You agree to indemnify and hold UpSearch harmless from any claims, damages, or expenses arising from your misuse of the service or violation of these terms.

12. Termination

You may stop using the service at any time.

We may suspend or terminate access if you breach these terms or use the service in a way that exposes us to legal or security risk.

13. Governing Law

These terms are governed by the laws of the European Union and the applicable laws of your country of residence, without regard to conflict-of-law principles.

14. Changes to These Terms

We may update these Terms of Service from time to time. Continued use of the service after changes take effect constitutes acceptance of the revised terms.

15. Contact

For questions about these terms, contact: