SEO System Updates

How this system evolves

The SEO System is a living document. Search changes, Google updates its systems, and our understanding of what works evolves. This page tracks what changed and when.

Updates fall into three categories:

New pages. When a new topic is added to the system, it appears here with a brief description of what it covers and why it was added.

Content updates. When an existing page is significantly revised (not minor edits, but meaningful changes to advice or explanations), the update is logged here with what changed and why.

Structural changes. When sections are reorganized, pages are merged, or the navigation changes, those changes are documented here.

February 2026

Full system launch. All 47 pages published across 10 sections:

• Start Here (5 pages): Welcome, How to Use the System, What UpSearch Automates vs What You Decide, Glossary, How Search Actually Works
• How Search Actually Works (5 pages): How SEO Actually Works in 2026, Crawling vs Indexing vs Ranking, Search Intent Types and Mapping, Topics Entities and Relevance, Why Rankings Fluctuate
• Technical SEO Engine (7 pages): Site Architecture, Crawl Budget, Rendering and JavaScript, Canonicals and Duplicates, Internal Linking Flow, Core Web Vitals, Index Bloat and Crawl Traps
• Content and Topical Authority (6 pages): What Topical Authority Means, Building a Topic Map, Content Decay, Internal Linking for Content, Cannibalization, Content Quality Signals
• Trust Authority and Signals (4 pages): Links That Matter, Brand and Trust Signals, EEAT, Outreach Decision Framework
• Execution Playbooks (5 pages): New Site, Stuck Site, Scaling Content, Traffic Drop Recovery, Prioritization System
• Diagnostics and Fixes (5 pages): Reading GSC, Diagnosing Drops, Indexing Issues, Technical Triage, Content Quality Triage
• SEO Anti-Patterns (4 pages): SEO Myths, Tool Traps, AI Content Mistakes, Metrics That Lie
• UpSearch Tools and Data (4 pages): Scoring, Suggestions, Chat Rules, What UpSearch Will Never Automate
• Change Log (2 pages): This page and What Changed and What Stayed the Same

Update policy

Minor corrections (typos, broken links, small clarifications) are made without logging. Significant changes that affect advice or understanding are always logged here.

If a page's core advice changes because of a Google update or new evidence, the change log entry will explain what changed and why the previous advice is no longer accurate.

Practical takeaway

Check this page periodically if you want to stay current with the SEO System. Major updates will also be communicated through UpSearch notifications for active users.