Welcome

Why this exists

UpSearch has two parts: the product (reports, chat, evidence) and the system behind it (the mental models that make the reports useful). This documentation is the system.

Most SEO advice online is written to rank, not to clarify. This is written to help you make decisions with less guesswork.

Who it is for

This is for anyone responsible for a site's search visibility: founders, marketers, developers, and consultants.

If you are newer to SEO, start with the free pages first. They cover the foundations everything else depends on.

If you already know SEO well, the locked sections focus on execution details and decision frameworks.

How UpSearch fits in

UpSearch is an evidence-led SEO system that turns messy data into clear decisions.

• It pulls verified signals from Google Search Console and Google Analytics when connected
• It runs a live crawl so recommendations reflect what is actually on the site today
• It checks live SERPs to ground competitors, intent, and what Google is currently rewarding
• It produces structured reports that clearly separate verified facts from judgment calls

UpSearch is designed to avoid confident guessing. If required evidence is missing, it should say so and avoid claiming specifics.

This documentation explains the mental models behind the reports so you can understand what matters, what does not, and what to do next.

A simple reading path

If you are starting from scratch, read these in order:

1. How to Use the UpSearch SEO System
2. How Search Actually Works
3. How SEO Actually Works in 2026

Then jump to the section that matches your situation.

Takeaway

SEO is systems engineering applied to search visibility. Your job is to build a site Google can discover, understand, trust, and confidently recommend.