How to Use the UpSearch SEO System
Navigate the SEO System effectively.
The SEO System is organized into sections that build on each other. Start with the foundations, then move into the areas most relevant to your site.
How to read this system
This system is organized to prevent you from skipping straight to tactics. Most SEO mistakes happen because someone applied the right tactic to the wrong problem.
Recommended path:
- Start Here: what UpSearch is, what it automates, and the core terms
- How Search Actually Works: crawling, indexing, ranking, intent, relevance
After that, pick the section that matches what you are dealing with right now.
How sections connect
- Technical SEO Engine: crawling, rendering, indexing, architecture
- Content and Topical Authority: topic maps, content quality, internal linking between content
- Trust, Authority and Signals: links, brand signals, credibility
- Execution Playbooks: step-by-step plans for common scenarios
- Diagnostics and Fixes: triage when something drops or breaks
- SEO Anti-Patterns: what wastes time
- UpSearch Tools and Data: what UpSearch does, how it scores, and where it will not guess
Free vs locked pages
Free pages explain the concepts and mental models.
Locked pages add implementation detail: checklists, decision frameworks, and repeatable processes.
The free pages are not filler. They should stand on their own.
Use this alongside UpSearch
When UpSearch produces a finding, use this system to understand the why.
Example patterns:
- Cannibalization flagged in a report
- Crawl confidence looks low
- A page is losing impressions
UpSearch is the diagnostic tool. This system is the reference manual.
Takeaway
Do not try to read everything at once. Read the foundations, then use pages as a reference when a report surfaces a specific problem.