What guided audits cover
Each audit is a complete document with sections, headings, dividers, evidence tables, and recommendations. The structure is enforced by a global report contract, so every audit reads the same way.
You pick the audit, click run, and the system pulls the evidence, writes the document, validates the output, and shows it to you in seconds.
- Site Health Audit — technical, on-page, indexability, schema
- Trust & Authority Audit — E-E-A-T signals, brand evidence, citation patterns
- Quick Wins — fast-impact title, meta, internal link opportunities
- Keyword Intelligence — opportunities, gaps, clusters, signals
- Content Health — decaying pages, cannibalization, thin content
- Competitor Intelligence — qualified competitor overlap
- AI Search Readiness — visibility in ChatGPT, Perplexity, Gemini
- + 13 more focused audits across technical, content, and growth
How each audit is generated
Premade audits run a fully self-contained pipeline: fetch evidence, build prompt, call OpenAI directly, validate output.
- Self-contained — each audit fetches its own evidence rather than reusing chat context
- Same evidence sources: GSC, GA4, live crawl, SERP discovery
- Output follows the global report rendering contract
- Validated against report schema before render
- Credits charged on generation, not on viewing
Who runs which audits
Founders running their first month: Site Health Audit + Quick Wins is the right combo.
Operators tied to revenue: Keyword Intelligence + Content Health show where the demand is and which pages can capture it.
Agencies onboarding a new client: Trust & Authority Audit + Competitor Intelligence frame the strategic position.
Anyone investing in AI search: AI Search Readiness audit shows where you stand in answer engines.
Why guided beats freeform chat
Chat is the right tool for one-off questions. Guided audits are the right tool when you need a complete, repeatable document. The contract guarantees that this month's Site Health Audit is structured the same way as next month's, which means you can compare them.
And because every audit is grounded in the same evidence pipeline, you can take one audit's findings and feed them directly into Marketing Hub Plan or AI Analyst for follow-up.
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Frequently asked questions
How many credits does an audit cost?
Most premade audits cost 1 credit. Some heavier multi-source audits cost 2. Cost is shown before you commit to a run.
Can I run the same audit twice and compare?
Yes. Each run is timestamped and saved, and you can re-read previous versions any time.
What if I have no Google data?
Audits run on whatever evidence is available and label gaps with `*_UNAVAILABLE` blocks rather than guessing. Some audits need GSC and they say so on the run screen.