What automatic SEO checks cover
The check engine runs four tiers of checks: basic, deep, advanced, and crawl-coverage. Together they cover the technical and on-page fundamentals that move rankings.
The checks are deterministic — they look at evidence directly and apply rules — so the results are reproducible and easy to verify.
- Basic: title, meta description, H1, headings, canonical, robots, indexability
- Deep: content quality, internal linking, schema markup, image attributes
- Advanced: page performance, crawl budget waste, JavaScript rendering, hreflang
- Coverage: which pages were scanned, which were skipped, and why
How the audit runs
The audit is two-phase: a discovery pass that builds a map of the site, then an extraction pass that pulls evidence per page.
- Discovery: sitemap parse + homepage crawl to build the URL list (up to 100 pages)
- Extraction: page-by-page evidence with timeout and retry handling
- Guardrails: system pages (cart, checkout, login) get expected-state treatment
- Persistence: findings are stored, so rescans add clarity rather than wipe history
- Severity scoring: high/medium/low/info, computed from impact and confidence
One-off audit versus continuous SEO auditing
A one-off audit gives a point-in-time baseline. Continuous auditing makes the same checks repeatable after publishing, redesigns, migrations, plugin changes, or routine site updates.
UpSearch stores findings and scan coverage so a later run can show what changed. New evidence can close an issue, keep it open, or expose a new regression without rewriting history.
Worked automated audit example
If a page becomes non-indexable after a release, the audit records the live robots or meta signal and identifies the affected URL. If the page is intentionally private, expected-state handling prevents that condition from becoming a misleading SEO emergency.
This rule-based path is why each finding can be checked against the page itself. Severity and next action come after evidence, not before it.
Who it is for
Operators who do not want to think about SEO every day but need to know the moment something breaks.
Agencies that want a baseline audit per site that updates itself between reporting cycles.
In-house marketers who inherit a site and need a complete picture of what is there before they ship changes.
What makes these checks different
Most "AI SEO audits" are LLM walkthroughs that confidently invent issues. Our automatic checks are rule-driven against real evidence: a finding only fires when the data on the page actually matches the rule.
That makes the result safe to act on. A high-severity finding is a real issue, not a hallucination.
Related features
Smart Filtering
Fewer false alarms, clearer priorities. Smart Filtering recognises expected behaviour so your audit only flags what truly needs fixing.
Read moreWhat To Fix First
No wall of warnings. A focused SEO action list with the highest-impact fixes at the top — and one-click conversion to tasks.
Read moreGuided SEO Audits
Premade SEO audits that read your real data and ship a complete report — Site Health, Trust & Authority, Quick Wins, Keyword Intelligence, and many more.
Read moreFrom the blog
Frequently asked questions
How often does the audit run?
On demand via Rescan, automatically on a monthly schedule for paid users, and any time your site changes materially.
How many pages does it scan?
Up to 100 pages per scan with sitemap-aware discovery. Pages skipped due to timeout or non-HTML responses are reported in the coverage block.
Can I trust the severity ratings?
Yes. Severity is computed from deterministic rules, not AI judgement. High and critical findings are the ones that move rankings.