What is in the suite
Five specialist tools, each with their own scan, their own evidence, and their own output. They share the same evidence pipeline so the data is consistent across the platform.
- Keyword Intelligence — keyword discovery, clustering, gaps, trending, signal classification
- Content Health — page performance, decaying pages, cannibalization, thin content
- Competitor Intelligence — competitor analysis with deterministic qualification
- Rank Tracking — daily refresh of tracked keyword positions from GSC
- Backlink Manager — profile, gaps, qualified prospect lists
How each tool works
Each tool follows the same pattern: an agent-level scan, tabs for different views, credits only on AI-heavy actions.
- One scan per agent, free, populating a shared cache (30-min TTL)
- Tabs read from the cache — no extra fetches, no extra credits
- Google dependency badges show which tabs need GSC connected
- Crawl-only baseline so every tab works without Google data
- Credits charged only on explicit AI actions (generate, fix, write)
Who uses which tool
Keyword Intelligence: planners and content leads writing the next quarter's editorial plan.
Content Health: anyone running a blog or content site, looking for refresh candidates.
Competitor Intel: founders entering a new market or operators losing share.
Rank Tracking: SEO leads reporting weekly to a non-technical stakeholder.
Backlink Manager: anyone doing outreach as part of their growth motion.
Why focused tools beat one mega-chat
You can ask AI Analyst to do anything, but specialist tools give you better output for recurring jobs because they have their own UI, their own filters, and their own deterministic logic underneath.
Use AI Analyst when you have a one-off question. Use the specialist tools when you have a recurring job.
Related features
AI Analyst
Ask real SEO questions and get evidence-backed answers from your own data — not generic AI guesses.
Read moreContent Studio
Generate SEO articles and briefs from your actual keyword and performance data — and publish straight to WordPress.
Read moreBacklink Manager
A backlink manager built for actual link-building work — profile data, competitor gaps, and qualified outreach prospects in one place.
Read moreFrom the blog
Frequently asked questions
Do specialist tools cost credits?
Scans are free. Credits are only used on explicit AI actions (1 credit per action; Content Studio article is 5).
Do I need Google Search Console for these tools?
You can use all five without GSC — they fall back to crawl data. Some tabs (decaying pages, trending) are GSC-only and tell you so.
Can I run multiple tools at once?
Yes. Each tool is independent. You can run a Keyword Intelligence scan and a Content Health scan in parallel.