Sample: Build a Local SEO Content Engine in 30 Days

Why most local sites stall

Most local businesses publish random posts with no clear path to service pages. That creates activity, not momentum.

Week 1: Build your page map

List your top 3 money services and assign each one supporting article themes.

Example map

• Bridal makeup service page -> timeline checklist, pricing expectations, trial prep
• Event makeup page -> skin prep guide, lookbook ideas, day-of checklist

Week 2: Publish two intent-matched articles

Each article should target one real question people ask before booking.

Week 3: Add internal links and CTAs

Every article must link to exactly one service page and one booking action.

Week 4: Tighten metadata

Improve titles and meta descriptions using actual query language from Search Console.

KPI targets

• +15% non-brand clicks
• +10% CTR on service-supporting articles
• 2+ assisted leads from organic sessions